This is exactly their strategy, and it works to some extent. Their aspirational marketing works quite well. The people acquiring their product are aspiring to be outdoorsy, fit, and adventurous.
I bought a GoPro several years back as well, after using it on one of my camping trips and a trip to a water park with the kids, I realized I don't really have the kind of adventurous, outdoorsy life I was aspiring to. The GoPro sits in a drawer.
You actually have to be pursuing activities that you think are worth capturing on a GoPro or a drone, and then you have to have an interest in capturing/editing those pursuits.
Longer term, there is a legitimate niche for their products. It is the intersection of people interested (personally or professionally) in photography/videography who have adventurous/outdoorsy pursuits and hobbies. Whether that niche is large enough to support a company of their size (and their competitors) is still an open question.
I bought a GoPro several years back as well, after using it on one of my camping trips and a trip to a water park with the kids, I realized I don't really have the kind of adventurous, outdoorsy life I was aspiring to. The GoPro sits in a drawer.
You actually have to be pursuing activities that you think are worth capturing on a GoPro or a drone, and then you have to have an interest in capturing/editing those pursuits.
Longer term, there is a legitimate niche for their products. It is the intersection of people interested (personally or professionally) in photography/videography who have adventurous/outdoorsy pursuits and hobbies. Whether that niche is large enough to support a company of their size (and their competitors) is still an open question.