I'm still amazed that companies like Zume were getting funded in the first place. Not that there was anything inherently wrong with what they were trying to do, but just... was it even appropriate for a startup to be taking on these tasks.
With Zume specifically, they were working on compostable packaging. Great... though most people aren't going to be able to actually do composting. If this packaging does perform as good or better than conventional plastic packaging, why does Zume need to do that? Is it really central to their mission?
With Zume specifically, they were working on compostable packaging. Great... though most people aren't going to be able to actually do composting. If this packaging does perform as good or better than conventional plastic packaging, why does Zume need to do that? Is it really central to their mission?