John, thanks for taking the time answer. I know artists are not suspicious but they will come around - thats not the hard part (tho it can feel harder than it should be).
Im not sure your argument that your buyers have not heard of Saatchi is a good thing (you're right artsy is different market). This means its going to take more education and cost for discovery. They should say I looked online and found these four places but dont like them because of X. Then you address X.
Im not sure your argument that your buyers have not heard of Saatchi is a good thing (you're right artsy is different market). This means its going to take more education and cost for discovery. They should say I looked online and found these four places but dont like them because of X. Then you address X.