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Ask HN: Why don't we place ads based on the content?

Why don't we place ads based on the content, instead of the user, the way print does? Given all the concerns about user privacy with targeted advertising in general, as well as the fickle revenue from this [1], it seems like it should at least be considered.

I admit I am coming from a place of ignorance about this topic and am just curious. This seems like an obvious thing, at least in some cases, so I don't understand why it isn't even considered.

[1] https://news.ycombinator.com/item?id=22856324

9 points klunger 6 years ago 6 comments

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