Can someone help me understand something regarding gift cards as a way to support businesses during this shutdown?
Gift cards are basically outstanding liabilities, right? If they're not accounted for correctly, when large amounts of people are able to redeem them again, they're left with no money to pay those expenses in the future. Obviously, things aren't as bad if ratio of gift cards to cash spending is somewhat reasonable when the business reopens.
Seems unless you can commit people to not redeeming the cards, you're essentially time-delaying the reduction in revenue.
Also, it's my understanding that gift cards are pretty difficult to account for normally (requiring looking at historical redemption data to prevent liabilities from growing indefinitely on the balance sheet). Some of these places are going to be accepting gift cards for the first time in their history. Is there any room here for a guide to help these places navigate the accounting of them?
Gift cards are basically outstanding liabilities, right? If they're not accounted for correctly, when large amounts of people are able to redeem them again, they're left with no money to pay those expenses in the future. Obviously, things aren't as bad if ratio of gift cards to cash spending is somewhat reasonable when the business reopens.
Seems unless you can commit people to not redeeming the cards, you're essentially time-delaying the reduction in revenue.
Also, it's my understanding that gift cards are pretty difficult to account for normally (requiring looking at historical redemption data to prevent liabilities from growing indefinitely on the balance sheet). Some of these places are going to be accepting gift cards for the first time in their history. Is there any room here for a guide to help these places navigate the accounting of them?