The big takeaway from this article for me was this line:
"Create a solution to somebody else’s problem, where that problem sits at the intersection of being genuinely interesting / meaningful to you and being something that you are reasonably capable of addressing."
"Create a solution to somebody else’s problem, where that problem sits at the intersection of being genuinely interesting / meaningful to you and being something that you are reasonably capable of addressing."
I also want to second his book recommendation [The Mom Test](https://www.amazon.com/Mom-Test-customers-business-everyone/...). It's really short and will save you a lot of time building things nobody will pay for.