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Comment by tiuPapa
Bit of a novice question, but what is the point of a tool like this or Segment? I have a vague idea that they help with gathering your analytics but I am not entirely sure how. Is it like Google Tag Manager that you can use to control multiple analytics script(edit: this is a wrong comparison, I guess it is like Map function where you send all your analytics data and then it splits and send it to all relevant services where you want the data to be displayed)? Sorry for an off-topic and noob question.