PHP was evangelized by every website which mentioned it was built in it, including having URLs ending in ".php".
Similarly, C and shell were evangelized by every Unix installation, Javascript was evangelized by every website which used it, BASIC was evangelized by innumerable microcomputers which had a BASIC interpreter instead of an OS... the point is, the best evangelism is to tie the language to something useful. Make the language the way you get at the functionality of that thing. Python and R are both evangelized by tons of pre-written code which you can access most conveniently from those languages, for example.
Smalltalk is the language you use to get the value out of Smalltalk systems. The problem is that, for a lot of people, there's no next step: What do you use the Smalltalk system for? Very few have an answer.
The alternative is to make your language a better way to get value out of an existing system. Python spread in part by doing this to shell and Perl, and Perl spread in part by doing it to shell. Python isn't just a better Unix scripting language, because of its libraries, much like how Perl isn't just a better shell because of its libraries. However, it's one reason Python and Perl spread so effectively. Now, Go is trying to do it to Python and Rust is trying to do it to C++.
So tie your language to something big, or focus on displacing a language already tied to something big.
Similarly, C and shell were evangelized by every Unix installation, Javascript was evangelized by every website which used it, BASIC was evangelized by innumerable microcomputers which had a BASIC interpreter instead of an OS... the point is, the best evangelism is to tie the language to something useful. Make the language the way you get at the functionality of that thing. Python and R are both evangelized by tons of pre-written code which you can access most conveniently from those languages, for example.
Smalltalk is the language you use to get the value out of Smalltalk systems. The problem is that, for a lot of people, there's no next step: What do you use the Smalltalk system for? Very few have an answer.
The alternative is to make your language a better way to get value out of an existing system. Python spread in part by doing this to shell and Perl, and Perl spread in part by doing it to shell. Python isn't just a better Unix scripting language, because of its libraries, much like how Perl isn't just a better shell because of its libraries. However, it's one reason Python and Perl spread so effectively. Now, Go is trying to do it to Python and Rust is trying to do it to C++.
So tie your language to something big, or focus on displacing a language already tied to something big.