Comment by LeoNatan25

Instead of thinking of this as "sherlocking" or "threatening", it should be viewed as an opportunity for startups to step out of the comfort zone and offer genuine innovation, which will further benefit the consumer. Having basic features integrated in the OS is essential, and will happen more and more, especially with so many horror stories of seemingly innocent apps brokering user information for cash. Startups need to step up their game in privacy as well as technological and product innovation. Good luck.