I think a big part of Tesla is plain old dishonesty, or American bragging, if you want to call it that way.
Consumers want autonomous self-driving cars. So Tesla creates marketing videos and then calls their glorified lane assistance and distance keeping assistant an "autopilot".
And now, Tesla buyers are frustrated that the software isn't ready yet, or dying due to bugs in said software.
But Tesla gets to dodge legal responsibility by writing into the fine print of their EULA that the so-called "autopilot" isn't actually meant to be used like what autopilot means to most people.
Consumers want autonomous self-driving cars. So Tesla creates marketing videos and then calls their glorified lane assistance and distance keeping assistant an "autopilot".
And now, Tesla buyers are frustrated that the software isn't ready yet, or dying due to bugs in said software.
But Tesla gets to dodge legal responsibility by writing into the fine print of their EULA that the so-called "autopilot" isn't actually meant to be used like what autopilot means to most people.
If anything, Tesla has amazing marketing.