Car purchase includes a huge amount of 'non rational actor' decision making. I like old jaguars. Walnut burr, doors that go "thunk" -in every sense (fuel economy, NCAP, reliability) they are irrational purchase: I still love them. And the Citroen DS19.
EVs are in a segment with high discretionary spend. Choices in discretionary spending are notoriously bound up in non-rational choices: I could invest in diamonds, or snort it as coke, or fly to the bahamas in a helicopter is totally different lifestyle choices to "I need to get to Walmart at 3am for diapers, and I cannot afford to pay for more than basic AirConditioning"
When EVs are in the segment of rational-decision bound purchases, when they are "boring" I will deem them to have succeeded.
As long as the competition is Fiskar, not VW, and Not the Ioniq, or other Japanese low-end EV, its not baked yet.
The low-end EV have to get about 50% more efficiency and drop price about 30%. There really is a sweet spot in most people's disposable income and on-road costs and range anxiety (also a highly irrational place btw) which is just around the corner:
under $20,000 in any local economy
over 300km range in real-life
chargeable for usable amounts (10%? 20%?) in under 15min
EVs are in a segment with high discretionary spend. Choices in discretionary spending are notoriously bound up in non-rational choices: I could invest in diamonds, or snort it as coke, or fly to the bahamas in a helicopter is totally different lifestyle choices to "I need to get to Walmart at 3am for diapers, and I cannot afford to pay for more than basic AirConditioning"
When EVs are in the segment of rational-decision bound purchases, when they are "boring" I will deem them to have succeeded.
As long as the competition is Fiskar, not VW, and Not the Ioniq, or other Japanese low-end EV, its not baked yet.
The low-end EV have to get about 50% more efficiency and drop price about 30%. There really is a sweet spot in most people's disposable income and on-road costs and range anxiety (also a highly irrational place btw) which is just around the corner:
under $20,000 in any local economy over 300km range in real-life chargeable for usable amounts (10%? 20%?) in under 15min