It reminds me of all the Uber and Airbnb clones that didn't recognize that the primary features that created their success was the commoditized nature of the seller and the ability to tap into latent supply (and circumventing the established regulatory environment, but that is a conversation for another time).
An Uber for home cleaning was never going to work because it is tough to commoditize inviting someone into your home and both the cleaner and the user have an incentive to cut out the middle man as soon as a solid working relationship is established.
An Airbnb for massage therapists was never going to work because there isn't a huge supply of people who are capable of providing the service but are unable to find customers themselves.
An Uber for delivering food works because no one cares who delivers the food and because it is a service that almost anyone can perform.
An Uber for home cleaning was never going to work because it is tough to commoditize inviting someone into your home and both the cleaner and the user have an incentive to cut out the middle man as soon as a solid working relationship is established.
An Airbnb for massage therapists was never going to work because there isn't a huge supply of people who are capable of providing the service but are unable to find customers themselves.
An Uber for delivering food works because no one cares who delivers the food and because it is a service that almost anyone can perform.