Yep. I've been sitting here thinking Amazon was going to spool up tons of retail locations that leveraged their tech to create a massive moat that other Brick & Mortars couldn't possibly compete with.
In hindsight it seems obvious that the play was to "AWS" the whole thing: make yourself the first/best customer, nail the implementation, then sell it to the world.
In hindsight it seems obvious that the play was to "AWS" the whole thing: make yourself the first/best customer, nail the implementation, then sell it to the world.