I never thought that what made Warby Parker unique was that it was direct to consumer. I thought it was that they shipped you a bunch of glasses to try on for free.
I work for a direct to consumer lifestyle brand company but I've never thought or heard anyone mention Warby Parker in any conversation about us or our business model.
I work for a direct to consumer lifestyle brand company but I've never thought or heard anyone mention Warby Parker in any conversation about us or our business model.