I think Sonos did the right thing by creating Recycle Mode and the over-reaction to this was amazing.
Telling customers to just send the bricked device to the local recycling centre in exchange for a discount seems fair.
Apple also has a trade-in program except they expect you to send them the device. Sonos took the cheaper approach by offloading the actual recycling to a local centre. But people want to have it both/all three ways: feel good about recycling, get a discount on a future new gadget and sell/give the functioning old device to somebody. Amazing.
Telling customers to just send the bricked device to the local recycling centre in exchange for a discount seems fair.
Apple also has a trade-in program except they expect you to send them the device. Sonos took the cheaper approach by offloading the actual recycling to a local centre. But people want to have it both/all three ways: feel good about recycling, get a discount on a future new gadget and sell/give the functioning old device to somebody. Amazing.