I'm gonna get downvoted for this, but I really don't find Hipmunk any easier to use than the traditional flight booking service.
In fact, quite the opposite--I find the splash of colors and symbols across my screen confusing. Attempting to match the rows and columns with each other just makes my head hurt.
It may be just me, but the Travelocity results are much clearer. I don't have to click on each flight to view basic details about it. Additionally, Hipmunk charges a higher fee for their bookings than bigger name travel sites.
In fact, quite the opposite--I find the splash of colors and symbols across my screen confusing. Attempting to match the rows and columns with each other just makes my head hurt.
Compare the same search on Travelocity ( http://i.imgur.com/PlX0d.png ) and Hipmunk ( http://i.imgur.com/1eh47.png )
It may be just me, but the Travelocity results are much clearer. I don't have to click on each flight to view basic details about it. Additionally, Hipmunk charges a higher fee for their bookings than bigger name travel sites.