This website does an absolutely terrible job of explaining itself. The layout of the homepage is awful and starts with a random video, then a request that I start "folding at home" - whatever that means, followed by more nonsense language to anyone who, like me, arrived at the site with very little context.
The first thing on your site (after the navbar) should be an explanation of what your product is/does in as few words as possible.
The first thing on your site (after the navbar) should be an explanation of what your product is/does in as few words as possible.