Comment Comment by turbinerneiter BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing.Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_.Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for. parent turbinerneiter 6 years ago
Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_.
Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.