Comment by chishaku

Edit: This is an honest question -- just wondering the difference in tactics and have received one helpful comment so far.

---

When Obama won in '08 and '12, his team of data "nerds" were lauded as geniuses.

Examples:

How Obama Tapped Into Social Networks’ Power

https://www.nytimes.com/2008/11/10/business/media/10carr.htm...

When the Nerds Go Marching In

https://www.theatlantic.com/technology/archive/2012/11/when-...

Can someone distinguish between what Obama and Trump were doing when it comes to digital campaigning?