It's from 2017 but even more valid today. GA is blocked by most ad blockers thus no company can rely confidently on it anymore. uBlock blocks also a few other tools like MixPanel that helps companies understand their users behavior and how they use their product.
I can't believe how ignorant people that say "use server logs" are. They clearly haven't done any online marketing or run an online business, yet they want better and cheaper products - even free if possible.
How do you think a company gets to improve and optimize their product? By surveys? I think many assume the entire analytics required for a business is just reading a few GET requests from the server logs and categorizing them by user agent.
I can't believe how ignorant people that say "use server logs" are. They clearly haven't done any online marketing or run an online business, yet they want better and cheaper products - even free if possible.
How do you think a company gets to improve and optimize their product? By surveys? I think many assume the entire analytics required for a business is just reading a few GET requests from the server logs and categorizing them by user agent.