Dating apps cater to men ~9-10 and women ~4-10. Many women would rather have sex once every two weeks with a polygamous man they consider a "9" than sex every night with a monogamous man they consider a "5". This has always been true but dating apps have enabled it at scale in society-transforming ways.
This isn't just speculation, it's from data that OKCupid blogged and then un-blogged when they were acquired by Match.
This isn't just speculation, it's from data that OKCupid blogged and then un-blogged when they were acquired by Match.