It's funny: I always thought the Internet and platforms like Amazon with the collaborative reviewing system would make brands more and more obsolete, because you could just pick high-quality products from smaller manufacturers by looking at user reviews.
Now I find that I rely more and more on brands to decide which things I buy, because I simply cannot trust user reviews in most of the cases. Recently there are more and more Chinese products flooding Amazon (Germany) with products that have hundreds of well-written positive reviews. I have to assume that most of them are fake because there's no way that some niche product can have more reviews than let's say a PS4 or Nintendo Switch, which is sold millions of times.
Really a shame that Amazon does not seem to care much about this, maybe a chance for the smaller shops to take back some lost business though. I find that I buy more in smaller e-commerce shops, because I find they're much less affected by the review fraud and often ship things just as fast as Amazon.
Now I find that I rely more and more on brands to decide which things I buy, because I simply cannot trust user reviews in most of the cases. Recently there are more and more Chinese products flooding Amazon (Germany) with products that have hundreds of well-written positive reviews. I have to assume that most of them are fake because there's no way that some niche product can have more reviews than let's say a PS4 or Nintendo Switch, which is sold millions of times.
Really a shame that Amazon does not seem to care much about this, maybe a chance for the smaller shops to take back some lost business though. I find that I buy more in smaller e-commerce shops, because I find they're much less affected by the review fraud and often ship things just as fast as Amazon.