> Facebook’s response to the Bloomberg campaign’s novel social strategy
Novel? What?
The practice has been around a really long time, and it has been around on the internet long enough that the term "astroturfing" was coined decades ago. And the term "paid shill" has been around longer than that. Today it's very common in several places including Amazon product reviews and political discussions.
Wikipedia gives (https://en.wikipedia.org/wiki/Astroturfing#History_of_incide...) an example from way back: 'an early example of the practice was in Act 1, Scene 2 of Shakespeare's play Julius Caesar. In the play, Cassius writes fake letters from "the public" to convince Brutus to assassinate Caesar.'
I'm not a big fan of the practice (it involves ulterior motives), but the most unique thing I see about this is they did a clumsy job of it.
Novel? What?
The practice has been around a really long time, and it has been around on the internet long enough that the term "astroturfing" was coined decades ago. And the term "paid shill" has been around longer than that. Today it's very common in several places including Amazon product reviews and political discussions.
Wikipedia gives (https://en.wikipedia.org/wiki/Astroturfing#History_of_incide...) an example from way back: 'an early example of the practice was in Act 1, Scene 2 of Shakespeare's play Julius Caesar. In the play, Cassius writes fake letters from "the public" to convince Brutus to assassinate Caesar.'
I'm not a big fan of the practice (it involves ulterior motives), but the most unique thing I see about this is they did a clumsy job of it.