I didn’t read the article but I’ve worked for one of these companies that was a startup and have a local mattress company as a client. So a little perspective.
These companies are all marketing companies. There is no “science” they literally get rolls of foam from foam makers, throw them on in layers and try to find the right combo. I was there, I’ve done it myself.
The companies that end up winning have fantastic marketing, like purple, or were early, like Casper.
Markup for foam mattresses in general is close to 2000%. Average foam cost for a king mattress was <$50. The old school mattress companies are close to The same which is why they have stores on every corner.
The industry is dirty as hell and as cut throat as they come.
As far as the returns, a reputable company will send the Salvation Army or local equivalent to pick up the mattress and it becomes a tax write off for the company. Otherwise like others have said they will tell you to keep it. No sense bringing it back to the warehouse and in a lot of places it is illegal to resell a mattress.
AMA if you want. Fascinating industry.
These companies are all marketing companies. There is no “science” they literally get rolls of foam from foam makers, throw them on in layers and try to find the right combo. I was there, I’ve done it myself.
The companies that end up winning have fantastic marketing, like purple, or were early, like Casper.
Markup for foam mattresses in general is close to 2000%. Average foam cost for a king mattress was <$50. The old school mattress companies are close to The same which is why they have stores on every corner.
The industry is dirty as hell and as cut throat as they come.
As far as the returns, a reputable company will send the Salvation Army or local equivalent to pick up the mattress and it becomes a tax write off for the company. Otherwise like others have said they will tell you to keep it. No sense bringing it back to the warehouse and in a lot of places it is illegal to resell a mattress.
AMA if you want. Fascinating industry.