That is kinda true, since the peers who would be rating your weekly progress update wouldn't necessarily be your target audience.
So, you'd have to optimize your products pitch to be appealing to your peers, that means spicing up your landing page, adding cool graphics etc. I even went as far as having an option of easily creating a test account to play with the product without needing to sign up and sadly no one used it. For the first 2 weeks, I was getting more downvotes than upvotes. After which, I focused more on sharing metrics (sign ups etc) rather than solely focusing on reporting the work I have done. This did have a material impact in the peer rating process. Once I made it to Top 50, my project was selected by one of their experts, quite fast.
So, you'd have to optimize your products pitch to be appealing to your peers, that means spicing up your landing page, adding cool graphics etc. I even went as far as having an option of easily creating a test account to play with the product without needing to sign up and sadly no one used it. For the first 2 weeks, I was getting more downvotes than upvotes. After which, I focused more on sharing metrics (sign ups etc) rather than solely focusing on reporting the work I have done. This did have a material impact in the peer rating process. Once I made it to Top 50, my project was selected by one of their experts, quite fast.