Locksmiths are now a restricted business as grey hat marketers figured it was an industry with a high ticket price and autonomous demand, and the search term was always "locksmith <city>" - so they set up sites that would flood the results, demand payment upfront for a call out, and then have a virtual assistant forward the business on to an actual locksmith in the city - essentially scooping hundreds of dollars for doing nothing but obfuscating who the real locksmiths are and forwarding the leads on them.
Locksmiths are now a restricted business as grey hat marketers figured it was an industry with a high ticket price and autonomous demand, and the search term was always "locksmith <city>" - so they set up sites that would flood the results, demand payment upfront for a call out, and then have a virtual assistant forward the business on to an actual locksmith in the city - essentially scooping hundreds of dollars for doing nothing but obfuscating who the real locksmiths are and forwarding the leads on them.