Comment by ping_pong

I 100% don't trust that Google can handle this situation. I actually hope that this practice increases drastically so that Google will be forced to do something about this. Because right now, Google will just ignore the problem and let small publishers and ad purchasers suffer. There is no real customer support so it will happen little by little and nothing will change. Google needs a swift, firm kick in the ass to fix this otherwise they will ignore it completely.