It could be argued that AMP was that attempt, and the only reason AMP gained tractions was Google started using it in the carousel of their SERPs.
While Safari, when mobile is included, has ~17% of the market, that's not enough when you combine Google's browser share along with their search engine share.
While Safari, when mobile is included, has ~17% of the market, that's not enough when you combine Google's browser share along with their search engine share.