A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced.
A lot of companies have realized that they get employees to work harder for less if they are able to get the employees to develop some sort of emotional attachment to the company. If you as an employee are getting a lot of push about "company culture" and the company is trying to push various experiences to make you feel good about the company, you should make sure you take the time to seriously look at your compensation and what the market compensation is, and see if they are trying to underpay you relative to your value.
A lot of companies have realized that they get employees to work harder for less if they are able to get the employees to develop some sort of emotional attachment to the company. If you as an employee are getting a lot of push about "company culture" and the company is trying to push various experiences to make you feel good about the company, you should make sure you take the time to seriously look at your compensation and what the market compensation is, and see if they are trying to underpay you relative to your value.