Well, seeing that almost every stat shows that the majority of podcasts listeners are iOS users. (https://musicoomph.com/podcast-statistics/) - 54% iOS users - what are the chances that Spotify can become overwhelming on Apple’s platforms? If you want to be a mass market success and reach the largest, most affluent audience, you can’t be a Spotify exclusive.
How many of the top 50 podcast do you suppose would be willing to give up their broader market to be Spotify only?
How many of the top 50 podcast do you suppose would be willing to give up their broader market to be Spotify only?