Maybe part of the explanation is that it's very light-weight - the car in the photo looks tiny, it says it's made of fiberglass, and my guess is that the engine must also weigh much less than a comparable internal combustion engine (you don't need as much metal to contain the combustion...).
Of course, that probably comes with a heavy price to passenger safety. Fiberglass won't give you any protection in a crush. That may be the reason why Tata is involved and not some European manufacturer. The Euro market has some serious safety regulations.
Of course, that probably comes with a heavy price to passenger safety. Fiberglass won't give you any protection in a crush. That may be the reason why Tata is involved and not some European manufacturer. The Euro market has some serious safety regulations.