> My kid is only two, so I'm not quite there yet, but most of this children's advertising makes my skin crawl. I'm glad to see that I was right about Paw Patrol, it's clearly modeled to be source for many lines of toys (wide cast of characters, each with their own theme and accompanying accessories that can be infinitely re purposed in different toy sets). Slap on "super hero" mode and you've added a whole other dimension to the matrix of possible toys.
That was always the case though. Star Wars isn't worth billions because of the movies, it's worth billions because of the branded products.
Never seen Transformers toys? GI Joe? TMNT? Childrens TV shows were always about selling toys, that was always the bread and butter.
I agree with everything else though, theses unboxing videos and theses "loot crate", they are quite new and play with the instant dopamine rush. They are quite dangerous and seriously need to be stopped. It's crazy that the FTC put so much effort with COPPA to stop "tracking kids" on Youtube, but did nothing against theses kind of videos.
That was always the case though. Star Wars isn't worth billions because of the movies, it's worth billions because of the branded products.
Never seen Transformers toys? GI Joe? TMNT? Childrens TV shows were always about selling toys, that was always the bread and butter.
I agree with everything else though, theses unboxing videos and theses "loot crate", they are quite new and play with the instant dopamine rush. They are quite dangerous and seriously need to be stopped. It's crazy that the FTC put so much effort with COPPA to stop "tracking kids" on Youtube, but did nothing against theses kind of videos.