First step would be to kill advertising-based models. Get them banned. Because it's the advertising industry's race to the bottom that poisons everything, and fuels the creation of surveillance infrastructure. With ad-related snooping gone, it will be much easier to rein in the remaining few players who misuse data in pursuit of optimizing their business models.
(And yes, I know ads enable a lot of free content on-line. But as countless problems like this show, it's a bad tradeoff.)
(And yes, I know ads enable a lot of free content on-line. But as countless problems like this show, it's a bad tradeoff.)