Company alignment. I am working on a systematic framework ("way to think about," "a way of doing things") to establish company value alignment.
Most companies at one point are internally not aligned, marketing fighting product fighting development fighting design fighting sales.
All are wanting to contribute value, all hindering each other in the process of doing so.
The goal is one framework where a) an initiative can start from any group/team/individual within the company b) every other part of the company can rally behind - with their own expertise and point of view.
I always start with a talk (gave the first about it last Thursday https://jtbd.ws/), then I take it from there.
Most companies at one point are internally not aligned, marketing fighting product fighting development fighting design fighting sales.
All are wanting to contribute value, all hindering each other in the process of doing so.
The goal is one framework where a) an initiative can start from any group/team/individual within the company b) every other part of the company can rally behind - with their own expertise and point of view.
I always start with a talk (gave the first about it last Thursday https://jtbd.ws/), then I take it from there.