"Enterprise buyers use third parties to buy software. They consult Gartner, Forrester, and others to establish trust in vendors. These research agencies diligence software products directly and through surveys. This is the reason analyst relations are so important. Presence on the magic quadrant confers trustworthiness."
Does anyone involved with enterprise purchasing decisions know how valuable Gartner/Forrester endorsements are? And if being in the unmagical quadrant is terrible?
I see companies tout them but I can't tell if they're effective.
Does anyone involved with enterprise purchasing decisions know how valuable Gartner/Forrester endorsements are? And if being in the unmagical quadrant is terrible?
I see companies tout them but I can't tell if they're effective.