Comment by tterrace

Recently there's been cases where searching for a company name will actually return an ad for a competitor. Companies are being forced into a bidding war to win back the top position for exact searches on their own name.

See: https://twitter.com/jasonfried/status/1168986962704982016 and the SS in the reply: https://twitter.com/webiyo/status/1205534848192045056?s=20