> Don't get too fancy with your taglines. People don't have time to understand what you are saying. People don't like fancy terminologies except for what is popular.
It's worse than that. And it's my pet peeve about many startup landing pages these days. It's not like people don't have time to understand - there's nothing there to understand! "Full stack adaptive delivery" is a near-meaningless phrase. It can be construed to mean just about anything. It would fit just as well on a logistics company page, or on a sticker on the side of an ICBM.
I wish people would just say what they actually do.
It's worse than that. And it's my pet peeve about many startup landing pages these days. It's not like people don't have time to understand - there's nothing there to understand! "Full stack adaptive delivery" is a near-meaningless phrase. It can be construed to mean just about anything. It would fit just as well on a logistics company page, or on a sticker on the side of an ICBM.
I wish people would just say what they actually do.