Strong agree. I think there's also something to be said for non-enterprise customers, though, and I think they're an underserved market. Take folks like indie authors, journalists, and small startups. They want media monitoring for themselves/their product, but don't want to shell out as much $$$ for an enterprise-grade tool with enterprise-grade pricing.
Of course this is a smaller market than the enterprise one, but it's a niche that I think exists and could be catered to.
Full disclosure: I'm also working on a tool similar to Brandchirps that's in private beta, though I haven't launched it yet. Anyone who wants to try out the private beta can email me.
Of course this is a smaller market than the enterprise one, but it's a niche that I think exists and could be catered to.
Full disclosure: I'm also working on a tool similar to Brandchirps that's in private beta, though I haven't launched it yet. Anyone who wants to try out the private beta can email me.