That's assuming the five CEOs aren't going to go after the same $1million each. A more talented CEO might be able to bring in new streams of money.
Y'all are bringing up a ton of hypotheticals that don't matter to my main point: Talent costs money. The optimal end result may end up spending a lot of money on that talent to bring in the most amount of money.
This includes hiring an agency to run a fun run (the original scenario) when having it be run by amateurs might end up with it failing for a million reasons (low turnout, insufficient staffing, etc).
Y'all are bringing up a ton of hypotheticals that don't matter to my main point: Talent costs money. The optimal end result may end up spending a lot of money on that talent to bring in the most amount of money.
This includes hiring an agency to run a fun run (the original scenario) when having it be run by amateurs might end up with it failing for a million reasons (low turnout, insufficient staffing, etc).