I know its the trend to say individual effort is useless but I think the best thing about individual effort is it gets you in the mindset of conserving and a population that has made a habit of putting in their part will be extra frustrated when they see corporations and governments not putting in their part.
It also prepares people for systematic change which will result in us having to do most of these things anyway.
It also prepares people for systematic change which will result in us having to do most of these things anyway.