I wish yours wasn't the only comment talking about this. It saddens me to see articles like this, where causation is imposed on correlation. Everyone "knows" correlation doesn't imply causation, but they only seem to know it in the sense of a student reciting it. They don't apply that knowledge critically.
A single study of two things as complicated as advertising measurement and happiness/satisfaction, and the intuitively compelling conclusion is immediately embraced as the truth because it's "obvious."
Edit: Again with the downvotes...come on HN. I'm not defending advertising, I'm criticizing the reporting on a study in a world which has a rampant replication crisis.
A single study of two things as complicated as advertising measurement and happiness/satisfaction, and the intuitively compelling conclusion is immediately embraced as the truth because it's "obvious."
Edit: Again with the downvotes...come on HN. I'm not defending advertising, I'm criticizing the reporting on a study in a world which has a rampant replication crisis.