This reminds me of an anecdote a friend told me: This friend dedicates his time in going to very rural areas/towns here in Mexico to implement government programs.
At some point in the past he got to a town were the cantina had just gotten the only TV in town... apparently people in the town were generally happy, and they had everything they needed... so in their view they were not poor.
But once they started watching TV, they started seeing the Nikes, the fridges, the trips to Europe and all that "stuff" that they couldn't get... and there they started to ask why couldnt they get all that and thus started feeling poor.
Amazing what advertising can do for perceived "needs"
At some point in the past he got to a town were the cantina had just gotten the only TV in town... apparently people in the town were generally happy, and they had everything they needed... so in their view they were not poor.
But once they started watching TV, they started seeing the Nikes, the fridges, the trips to Europe and all that "stuff" that they couldn't get... and there they started to ask why couldnt they get all that and thus started feeling poor.
Amazing what advertising can do for perceived "needs"