I have family in the industry (digital ads, bidding for ads) and some of the stuff they have explained to me is pretty gnarly. One cousin was explaining an idea he had for a new business and it was essentially just about collecting as much personal data as possible. Imagine a simple DB table with 'user_id' as primary key. Then you just start adding data on top of data with new columns or joins. After a while you have hundreds (thousands) of datapoints per person, then you start selling that data.
So i want to help my family out b/c i have the tech skills and building some prototypes would be easy. But i'm also not sure i want to feed the advertising beast. Shit is whack right now man they listen to you talking to your wife through your phone about buying a mattress, going to a concert, taking a trip somewhere. Next time you open the browser you are bombarded with relevant ads. too creepy no thanks!
So i want to help my family out b/c i have the tech skills and building some prototypes would be easy. But i'm also not sure i want to feed the advertising beast. Shit is whack right now man they listen to you talking to your wife through your phone about buying a mattress, going to a concert, taking a trip somewhere. Next time you open the browser you are bombarded with relevant ads. too creepy no thanks!