This always felt like a dead-end market to me. Many cities offer bike shares (which often run at a loss) and many of those are starting to offer battery-powered bikes for an additional fee. Anywhere scooters are useful, they quickly become a nuisance and regulations are imposed. It's kind of a no-win situation for commercial operators.
It feels like the market opportunity here isn't on the branding side, but the operations side as a white-label operator for city bike shares. As Uber is largely a brand play, I can see why they might want to go in a different direction.
It feels like the market opportunity here isn't on the branding side, but the operations side as a white-label operator for city bike shares. As Uber is largely a brand play, I can see why they might want to go in a different direction.