Comment by rhubarbquid

I've worked in media, and I can confirm the "packages" that sponsors buy as described are totally normal in media.

There's a reason editorial departments are totally separate from ad sales.

FTC disclosure of paid content is extremely important and taken very seriously (at least where I worked and by the FTC).

IMHO Facebook doesn't have any reputation left to tarnish, but Teen Vogue screwed themselves here, badly.