I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095.
I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017.
Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and doing so successfully?
I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017.
Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and doing so successfully?