Mazda tuned the acceleration of their EV to feel like a conventional car. That's probably good UX if your market target is first-time EV buyer's who aren't especially keen on zipping around. The author of the article criticizes the decision because it makes the car less fun, apparently unaware that many people aren't looking for fun in a car, and aren't interested in aggressive driving.
Not to mention, the acceleration profile of conventional cars is tuned to the characteristics the designers want, too, and they aren't all tuned for "fun".
Mazda tuned the acceleration of their EV to feel like a conventional car. That's probably good UX if your market target is first-time EV buyer's who aren't especially keen on zipping around. The author of the article criticizes the decision because it makes the car less fun, apparently unaware that many people aren't looking for fun in a car, and aren't interested in aggressive driving.
Not to mention, the acceleration profile of conventional cars is tuned to the characteristics the designers want, too, and they aren't all tuned for "fun".