I would add new ways of searching in Internet. If I searched for food recipes in the 2000s I would find independent blogs with some real local/family taste. Now I have a hundreds of results from click bait sites with the same commoditized recipes and the ugly blog with a good recipe deep in the long tail. We can say that we need improvements in the long tail when the tail deserves to move up (or to the left in a xy chart).
Internet search is a driver for the world economy, a tiny improvement would improve the life of entrepreneurs and their ecosystem beyond elite circles.
Internet search is a driver for the world economy, a tiny improvement would improve the life of entrepreneurs and their ecosystem beyond elite circles.