I disagree on your last point.
Whether it's Google, Microsoft, your ISP, a databroker, a webscraper, an unscrupulous app developer, or even your TV, I think it's safe to assume that one day or the next, every piece of content you produce, or topic you discuss will leak its way onto a major adcorp's servers.
I can hardly think of anyone I know that can't attest to the experience of discussing something as a non-sequitur, only to receive ads about it shortly thereafter. Even visiting an old friend with vastly different interests, never enabling location services, or connecting to their WiFi, I've noticed vast changes in my ad regime.
Decentralising your web activity can only make you less easily monetizable, but you'll never escape the panopticon, and Google can release data it got from third-parties just as easily as the data it collected itself.
If you want to say something you don't want Facebook, Amazon, MS, Google, or the state to hear about, do it in the woods or a private room away from anything digital.
Whether it's Google, Microsoft, your ISP, a databroker, a webscraper, an unscrupulous app developer, or even your TV, I think it's safe to assume that one day or the next, every piece of content you produce, or topic you discuss will leak its way onto a major adcorp's servers.
I can hardly think of anyone I know that can't attest to the experience of discussing something as a non-sequitur, only to receive ads about it shortly thereafter. Even visiting an old friend with vastly different interests, never enabling location services, or connecting to their WiFi, I've noticed vast changes in my ad regime.
Decentralising your web activity can only make you less easily monetizable, but you'll never escape the panopticon, and Google can release data it got from third-parties just as easily as the data it collected itself.
If you want to say something you don't want Facebook, Amazon, MS, Google, or the state to hear about, do it in the woods or a private room away from anything digital.