The buyer for price labels is the retailer. The retailer's purpose for a price tag is to grab your eye and get you to buy more. If the price tag dissuades you from buying the product, that is a net negative from the retailer's perspective, and they are the ones that make the purchasing decisions on price tags.
Don't assume alignment of incentives. From the customer's perspective, the purpose of a price tag is to tell you the price. The customer isn't making the purchasing decisions for the price tags.
Don't assume alignment of incentives. From the customer's perspective, the purpose of a price tag is to tell you the price. The customer isn't making the purchasing decisions for the price tags.